If you travel through the tablelands of Pampore, Kashmir in the winter months, you cannot miss the alluring fragrance of Kashmiri Saffron, or Kesar, as it has been traditionally known, wafting from fields covered in vivid crimson flowers. Pampore Saffron – known to be the amongst the best quality saffron – has the lowest moisture and highest content of picrocrocin (distinct taste), safranal (smell) and crocine (colouring strength). Apart from its medicinal uses, this ‘sunshine spice’ adds delectable richness and a distinguishing aroma to food items like milk, desserts, biryani, etc.
Health Benefits of Kashmiri Saffron (Kesar):
Antioxidant: Saffron is said to contain a powerful array of compounds like crocetin, safranal, and kaemferol that act as antioxidants.
Aphrodisiac: Studies have shown that saffron may have aphrodisiac properties — particularly in people taking antidepressants.
Mood Enhancer: Taking 30 mg of Kesar daily is said to be just as effective as the conventional medications for depression – minus the side effects!
PMS Symptoms: Saffron may alleviate PMS symptoms like irritability, pain, anxiety, and headaches.
Weight Loss: Saffron can help deal with unnecessary snacking by elevating mood, which in turn reduces the desire to overeat.
Fresh Joy Agro has established strategic partnerships with the Pampore Growers Association to bring to you the flavourful, precious spice which embodies nature’s way of saying – it cares.
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